AI Sources & Research

ChatGPT (OpenAI) - Natural language processing, content generation, research assistance, coding assistance | Differentiator: Highly capable at understanding and generating human-like text across a wide range of topics.

Claude (Anthropic): Task assistance, analysis, research, writing, coding | Differentiator: Highly capable at understanding context and providing nuanced, thoughtful responses.

Gemini (Google AI) - formerly Bard: Can generate different creative text formats, answer questions in an informative way, and translate languages. Free to use.

Grammarly: Writing assistance, grammar checking, plagiarism detection. | Differentiator: Offers advanced writing suggestions and corrections for improved clarity, style, confidence and assertiveness.

Jasper: Creates marketing copy, social media posts, website content, scripts, and more. | Differentiator: Specializes in generating high-quality, engaging content for various platforms.

Meta AI: Integrated into Facebook and Instagram, and features same capabilities as other Generative AI chatbots, plus offers multiple images when requesting AI imagery (which can also be animated). Free to use.

Microsoft Co-Pilot: Powered by GPT-4/5, OpenAI's LLM; Can access the internet to deliver more current information

Textio: For writing inclusive performance feedback and job listings.

• Open Forge AI helps organizations build AI brand visibility through analysis, discovery, and the application of specialized tools to enhance their presence in AI search results. Pricing starts at $349/month 

• Ahrefs Brand Radar is an AI search visibility platform that tracks how your brand appears in LLM chatbots and uncovers hidden insights to help you improve your presence in AI-driven search results. Plans start at $129/month.

• Semrush Enterprise AIO helps organizations track brand mentions, sentiment, and competitors in real time. 

• Writesonic helps organizations track and boost brand visibility in ChatGPT, Google, and AI search. Plans start at $39/month, billed annually.

• HubSpot AI Search Grader is a free tool that analyzes your website’s visibility in AI search tools and highlights areas for improvement. It’s free, globally available, and also automates prompt creation. 

ARTICLES THAT EXPLAIN HOW TO OPTIMIZE AIO/Generative Engine Optimization

[1] https://concept3d.com/blog/higher-ed/what-ai-tools-say-about-your-school-understanding-artificial-intelligence-optimization-for-universities/

[2] https://upcea.edu/ai-search-higher-education-student-search-trends/

[3] https://www.carnegiehighered.com/blog/google-ai-mode-seo-strategies-for-universities/

[4] https://www.carnegiehighered.com/blog/google-ai-mode-seo-strategies-for-universities/

[5] https://www.carnegiehighered.com/blog/google-ai-mode-seo-strategies-for-universities/

[6] https://digitalinkco.com/blog/how-ai-driven-search-is-reshaping-brand-visibility-and-seo/

[7] https://upcea.edu/ai-search-gap-higher-education/

[8] https://collegiseducation.com/insights/ai-search-higher-ed-websites/

[9] https://www.educationdynamics.com/ai-ready-seo-strategies-for-higher-education/

[10] https://thinkpodagency.com/how-ai-search-impacts-higher-education-marketing-what-enrollment-leaders-need-to-know/

[11] https://eab.com/resources/blog/enrollment-blog/students-using-ai-research-your-college/

[12] https://www.carnegiehighered.com/blog/google-ai-mode-seo-strategies-for-universities/

[13] https://eab.com/resources/blog/enrollment-blog/ai-is-changing-how-students-search-heres-how-to-safeguard-your-site-visibility/

[14] https://www.epicwebstudios.com/blog/the-impact-of-ai-on-keyword-research-a-complete-guide

[15] https://amplience.com/blog/the-future-of-seo-with-ai/

[16] https://www.carnegiehighered.com/google-gemini-ai-browsing-higher-ed-marketing/

[17] https://www.linkedin.com/pulse/ai-new-era-seo-how-search-transforming-20242025-navneet-singh-vfo6c

[18] https://adespresso.com/blog/full-funnel-strategy-google-ads/

[19] https://medium.com/authority-magazine/edtech-dr-david-hatami-on-how-their-technology-will-make-an-important-positive-impa-ecbfa17098ff

[20] https://digitalcommons.lindenwood.edu/cgi/viewcontent.cgi?article=1033&context=ijedie

Perplexity.ai: Research tool with AI capabilities to gather information and understand sentiment for market research or competitor analysis.

ClickupBrain - 

Synthesia: Creates videos with AI-powered lip-syncing technology.

Midjourney: Generates high-quality images from textual descriptions.

- Differentiator: Produces detailed and visually stunning images with a unique artistic style.

- Mid Journey Terms et al

Descript: Video editing for removing mistakes and bad audio. Free version available  12/25